Pensioner poverty and loneliness due to a rapidly aging population in Europe and declining pensions. International project based in Poland where the mean age is 35.8 years and predicted to be 51 within the next 30 years, reducing the already-low pensions further.
Creating a community where elderly people can come together and keep each other company, around the central activity of knitting scarves. The pensioners can then sell these scarves on an online platform, to supplement their income and overcome the problem of declining pensions. This summer the pilot sales of the scarves have begun to be undertaken through effective social media and marketing strategies.